I truly admire the creative way the producers of the film decided to structure up the story telling, explaining the audience all the great uses of these products. It was a unique, yet personal way to connect with the audience making them feel engaged at all times. Watching this documentary actually gave me a reason to go on and purchase one of their products, and I am sure other viewers have felt the same way.
So now, taking a look at this new source of brand building, made me realize that by just opening up to new alternatives and not just sticking with the usual, could bring in very successful results.