A few months back we were given the assignment of creating a short documentary, where we would be able to advertise a certain company or organization in order to create "word of mouth" within our community. Giving this task much thought, my group members and I came up with the idea of getting to know the background story of the restaurant La Folie, taking a further look at their achievements and products.
Our main goal for this documentary was to engage the audience by naming the specific aspects that make this restaurant unique, getting a closer glimpse of the story behind it and the certain emotion it evokes towards the public. By interviewing the owner, customers and staff, we were able to grasp a general idea of what La Folie is all about, having the necessary material to develop an effective mini documentary. Before completely diving into this project, we were introduced to the top priorities when making a certain product go viral, being able to impress the public and catch their attention instantly. Now getting an idea of these essential steps we were capable of producing a purposeful film.
The first idea we wished to convey through our video was to tell a story. The importance of using story telling as an advertising tool, is to reveal the inside of a company, being able to create a connection with certain audiences. With our video we decided to portray specific aspects that make this restaurant experience a unique one , such as the environment, the food, and the family- like feeling it has. In order to display these attributes we used several visuals, interviews and background music that delivered the main message meaningfully. For example, to
get some type of insight on how the idea of La Folie came about, we interviewed the owner where she told us a bit of how she and her sister managed to start off a company, combining certain tastes and ideas. This "behind the scenes" story telling technique reveals what certain customers weren't aware about the company, now being able to connect further with their audiences. We also included various B-rolls were we showed colorful and comfortable furniture, diverse meals and the family- like staff, this proved how the restaurant is able to create an environment that makes you feel "cozy" or in other words, at home.
The second idea we wanted to achieve with our mini documentary, was to create some type of emotion towards the public. Emotion is the essential key when reaching out to your target audience, it creates that certain feeling that allows others to "care" or give attention to the specific product you wish to sell. One character we used to evoke emotion in our video was the waiter, this waiter triggered a sense of tenderness as she expressed her feelings towards her crew members and the restaurant in general. By telling us a bit of her history in this work place and how she is comfortable with her surroundings, we were able to grasp that united relationship between the customers and staff, showing others that home-like experience the restaurant conveys.
With the help of these guidelines we were able to have a general idea of how to catch the attention of those on the outside, making the video effective and direct. Pointing out several attributes and using tools such as story telling and evoking emotion, we were capable of creating an informative , yet entertaining documentary.
Our main goal for this documentary was to engage the audience by naming the specific aspects that make this restaurant unique, getting a closer glimpse of the story behind it and the certain emotion it evokes towards the public. By interviewing the owner, customers and staff, we were able to grasp a general idea of what La Folie is all about, having the necessary material to develop an effective mini documentary. Before completely diving into this project, we were introduced to the top priorities when making a certain product go viral, being able to impress the public and catch their attention instantly. Now getting an idea of these essential steps we were capable of producing a purposeful film.
The first idea we wished to convey through our video was to tell a story. The importance of using story telling as an advertising tool, is to reveal the inside of a company, being able to create a connection with certain audiences. With our video we decided to portray specific aspects that make this restaurant experience a unique one , such as the environment, the food, and the family- like feeling it has. In order to display these attributes we used several visuals, interviews and background music that delivered the main message meaningfully. For example, to
get some type of insight on how the idea of La Folie came about, we interviewed the owner where she told us a bit of how she and her sister managed to start off a company, combining certain tastes and ideas. This "behind the scenes" story telling technique reveals what certain customers weren't aware about the company, now being able to connect further with their audiences. We also included various B-rolls were we showed colorful and comfortable furniture, diverse meals and the family- like staff, this proved how the restaurant is able to create an environment that makes you feel "cozy" or in other words, at home.
The second idea we wanted to achieve with our mini documentary, was to create some type of emotion towards the public. Emotion is the essential key when reaching out to your target audience, it creates that certain feeling that allows others to "care" or give attention to the specific product you wish to sell. One character we used to evoke emotion in our video was the waiter, this waiter triggered a sense of tenderness as she expressed her feelings towards her crew members and the restaurant in general. By telling us a bit of her history in this work place and how she is comfortable with her surroundings, we were able to grasp that united relationship between the customers and staff, showing others that home-like experience the restaurant conveys.
With the help of these guidelines we were able to have a general idea of how to catch the attention of those on the outside, making the video effective and direct. Pointing out several attributes and using tools such as story telling and evoking emotion, we were capable of creating an informative , yet entertaining documentary.